Main Street Market

Selling Crafts Online [A Step-by-Step Guide]

Selling crafts online has become increasingly popular in recent years, especially with the rise of e-commerce platforms and social media. If you’re a craftsperson looking to turn your hobby into a business, selling homemade products online can be a great way to reach a wider audience and generate income. However, selling the crafts online can be an intimidating task, especially if you’re new to the online business sector. But it can also be a fun task once you understand it.

Get ready to transform your artistic creations into a profitable online business. With our comprehensive guide, you’ll discover effective strategies, practical tips, and valuable insights on selling crafts online. From setting up your online store to marketing your products, we’ve got you covered.

So there are a lot of things you can do to flourish in the online market. In this step-by-step guide, we’ll walk you through the selling process of your handmade products online, from choosing your products to marketing your business.

We will also delve into the advantages of selling homemade products online, tips for having a successful online business, and more.

So scroll down and start reading!


Why Is Selling Crafts Online A Good Idea?

In this digital age, selling crafts online offers numerous advantages over traditional brick-and-mortar stores, such as lower overhead costs, wider reach, and greater flexibility.

A note of caution, no matter what we say, weigh the reasons from every aspect to come to a decision. This is because every person’s situation is different. Now, let’s get started.

For the seller, it is a splendid idea to sell crafts online. Here’s why:

1. Visibility, Reach, and Sales

Sellers should have a large and loyal customer base for a business to work well. Small and new businesses will hit a jackpot if they use online platforms as they have better reach. People consider such platforms as way more credible. It leads to more doors opening for sales.

No matter what your business may be, the numbers speak for themselves. Undeniably, every company wants to increase sales and become successful, so the online platform is the best choice. Online wholesale marketplaces having a regular customer base don’t just showcase products on their websites; they also provide increased visibility to potential buyers. This strategy is based on the reasoning that having more product listings should result in higher traffic and, consequently, more purchases.

2. Minimum Selling Option

Selling crafts online is a good idea because instead of investing in large quantities of products that may or may not sell, you can sell your products before you make them.

This approach is called “pre-selling,” and it involves offering your product for sale before you’ve produced it. This way, you can gauge customer interest in your product before committing to large-scale production. By pre-selling, you can also get an idea of the demand for your product, which can help you make more informed decisions about how much to produce and how frequently to restock.

Additionally, pre-selling can help you generate revenue before you’ve even made your product. Furthermore, by leveraging these pre-selling strategies, you can gauge customer interest in specific wholesale fashion trends. This can be especially helpful for businesses with limited budgets, as it allows you to reinvest your profits into your business and grow it over time.

Overall, pre-selling can be an effective way to test the market, reduce risk, and generate revenue when starting a business and selling items online.

3. Work And Sell At Home

Isn’t it a blessing to work and sell in the comfort of your home? Thanks to the internet and technological advances, starting your own business from home has many benefits.

One of the biggest advantages is the elimination of the daily commute, which can save you time, money, and stress. Without the daily need to travel to and from work, you can enjoy a more flexible schedule, and spend more time with family or pursue other activities.

In addition, selling items from home is also a great option for those who want to start a business without any need for a physical storefront. It also provides you a chance to create a personalized workspace that suits your needs and preferences.

You can decorate your workspace, choose the equipment required, and set your schedule to maximize your productivity. Overall, working and selling from home can be a great way to achieve a better work-life balance and pursue your passions while still earning a living.

4. Automation

In today’s fast-paced era of technological progress, the need for physical documentation in the online market has become obsolete. This is because most business operations are carried out digitally, with sales and royalties being the primary sources of revenue. With the help of automation, organizations can efficiently manage their storage and workflow, enabling businesses to stay ahead of the competition. Undoubtedly, this is one of the most significant advantages of online selling.

5. Eliminate Inventory Work

Dealing with inventory is one of the dullest works we have experienced. But thanks to technological revolutions, it has become much easier. Online platforms offer the advantage of eliminating the need for inventory management, while physical establishments can benefit from online marketing to streamline their inventory management processes.

By simply receiving orders and contacting vendors, businesses can facilitate smooth and efficient operations, with vendors handling the rest of the process. Even logistics can be outsourced to a dedicated partner if necessary. This approach can yield significant cost savings as there is no need to maintain separate inventory.

6. Minimum Technical Problems

No one wants loads of technicalities to deal with. We say this from experience! If you plan to sell crafts from home, online platforms have the advantage to let you experience the least technical issues. You don’t have to make your website. It is a chance to get into the business straightaway with minimal processes. Let the technological jargon and processes stay away from you.

You will find lesser issues and can manage loads of traffic easily. Sellers will have more time, and money to deal with other issues rather than technical ones. Also, they don’t have to employ extra staff to manage a shop. There will be no waiting and shockingly less paperwork.

You can get started with product listing, advertisement, shipping, and distribution just a few minutes after registering to a platform of your choice. These reasons make it a good idea to start selling your art and craft online. You can easily use it to your advantage.

7. Assessment And Analytics

Many firms have taken up studying human behavior on a different level. For businesses to flourish, studying the preferences and dislikes of people has become a vital process. You need to understand customers on a deeper level. And knowing the algorithm pattern for your handmade crafts is one way. Knowing what they’ll click, order or put on their wishlist will give you clear ideas for campaigns and ads accordingly.

There are a plethora of benefits to businesses when selling handmade crafts online. It includes access to complex information such as the number of clicks and time spent on their websites. This valuable data allows businesses to strategize and improve their models for maximum success in the online space. Indeed, the ability to gather and analyze such data is a key reason for selling handcrafted products online.

8. Trust Does The Work

When you have your firm set up online, retailers and customers gain a sense of trust. They feel that a business is advanced in its approach, hence gaining reliability in service and transparency. You will get better customer feedback owing to the online space. This builds trust in aspects like quality, delivery, payments, etc.

Selling online is not just a wonderful idea for sellers. It’s good for buyers too. Here are a few reasons why-

9. Convenient For Buyers

Comfort and convenience have made way in several aspects of our lives. This goes for online shopping too. We guarantee you when we say that comfort of the consumer comes first. When you sell your homemade goods online, buyers can click on the product from their homes or office, and get it as soon as possible. The easy return or exchange procedure makes it even better.

Consumers get a variety of craft products and swift delivery options. So, in this age of endless choices and superior ease, it’s time for businesses to adapt to fresh ways to survive.

10. Wonderful Offers

After several studies on the consumption pattern, we have come to know that discount offers and package deals entice customers a lot. Since online is a better way to showcase these deals easily, customers get the best from the rest. This is not quite possible in offline shops. Because of the multi-vendor idea on online platforms, customers can find amazing and updated offers on art and craft products.

Online selling helps customers get what they want. It helps them reach the ideal seller offering the finest quality and great price. This makes it a spectacularly good reason to sell your crafts online.

11. Comparison and Analysis

We know how many of you keep comparing products. It is an integral part of shopping. But when sellers sell their products online, buyers have a vast advantage of comparing numerous other crafted products. Comparison is healthy for all businesses and customers. Don’t take it otherwise, but if buyers don’t know how good or bad the products are from your end, how will a seller know the products’ worth? This also makes it another fantastic reason for sellers to sell beautiful homemade items online.

12. Instant Update For Customers

Years ago, we couldn’t even think of shopping or selling just by sitting in our houses. Today, you can do all that and even more because of Michael Aldrich, the online shopping pioneer. He would have been proud to see so much progression in this field today.

The features like tracking the product, query responses, payment system, instant notification, etc., are phenomenal. Therefore, customers are at benefit in every way possible.

What Makes A Crafts Business Unique?

A crafts business is unique because it combines creativity, skill, and passion to produce handmade goods. Unlike mass-produced products, artisans create crafts that put their heart and soul into every piece.

Here are a few more reasons why crafts businesses are unique-

1. Attention to detail

One of the defining characteristics of a crafts business is the attention to detail that goes into each item. Crafters are often perfectionists who take great pride in their work. They work tirelessly to create items that are both beautiful and functional. This level of dedication is what sets crafts apart from other types of products. It is why many pay a premium price for handmade goods.

2. A personal touch

Another aspect that makes a crafts business unique is the personal touch that artisans bring to their work. Many craftspeople use traditional techniques passed down through generations, which gives their work a sense of history and authenticity. Customers who buy from a crafts business often look for something that is not just functional but also has meaning and significance. Hence, a personal touch makes handcrafted products preciously unique.

3. An artist’s expression

Additionally, often a crafts business is a subtle reflection of the artisan’s personality and values. The items sellers create are an expression of their individuality and often incorporate materials and techniques that have personal significance. This connection between the artisan and their work is what makes crafts so special and why customers often feel a strong connection to the products they buy.

In a nutshell, a crafts business is unique because of how sellers present it. The factors mentioned above, set crafts distinct from other types of products and make them highly valued by customers.

Few Things To Consider When Selling Crafts Online

While many may have been great at crafting, not all know how to sell them online. This is something we have noticed with newcomers from every sphere. As a seller, you have to be sure about certain things before starting a business. You have to consider specific aspects when starting an online craft business. So here are a few things you should consider-

1. Decide On The Crafts You Make

Do you have anything particular in mind? Because if you plan to sell your product, you should know what kind of crafts you want to sell. If you already have something particular in mind- something you enjoy and are good at making- then perfect. But if you have many ideas and don’t know where to start, or want to sell something new online, you have to think seriously.

You can sell something from what you’ve already made or learn something new. There are many online learning platforms to learn from. It can be beading, knitting, clay art, paintings, etc. Decide on your handicraft and then move ahead.

2. Consider Your Niche

We have seen many sellers being confused about selecting a niche. After deciding what kind of craft you want to sell, the next is who to sell. Crafting a unique item that no one finds elsewhere is a major advantage of handmade crafts, attributed to having a niche. However, identifying ways to make your craftwork stand out and determining your niche can be challenging.

To find your niche, you can consider seeking feedback from friends and loved ones. You may inquire about the styles you are known for and the aesthetics that come to their mind when they think of your work. For instance, do you want to create colorful and sparkly maximalist pieces? Or do you want people to associate you with making cozy or rustic items? You can choose a theme, or cater to the wedding industry, or parties for babies. Think in these lines and then jump on the wagon.

3. Think About Your Worth

In our experience, putting a fair to low price at the start of the business would be nice. But it’s also important that you don’t put an extremely low price on an item. It would not be good for your brand. We also know that setting a too-high price can put off buyers while setting a low price makes them suspicious of the product’s quality.

Do some research when setting a price. You should sneak peek into other similar works. It will give you a fair idea.

4. Setting Up Personal Workspace

When doing handmade business from home, you have to think about your working corner too. Where would you make your craft? You will need a clean space that is free of pets and smoke. You may also want a comfortable and quiet place to create your product. Having clean surroundings will reflect on the product while having a quiet yet aesthetic and comfortable space will increase your concentration levels and make way for numerous creative ideas. Think of organizing large orders, packaging, and shipping materials. You will also need desk space with a laptop to manage the online store and talk to clients. Consider these things and you are good to go.

5. Choosing The Right Platform

To sell crafts online effectively, you need a suitable website that showcases your items and their features. It should allow prospective customers to communicate with you and provides buyers with all the information they need to make a purchase. There are several platforms to choose from in the online world. They have their pros and cons, so weigh them out and then move ahead.

6. Think Of A Name

Before launching a business, you have to think about a name. In our years of experience, we have seen some people come up with great names and some sad ones. A proper name that reflects you and your firm is necessary to win the game. Some like it descriptive and simple by just using their name along with a tiny description. For example, “Anita’s Bead Collection” is perfect as a simple name and also describes what it sells.

But if you are looking for an aesthetic and theme-based name, try something different. Think of a name in those lines, for example, if you sell hand-stitched quilts, then you can name it “HandiQuilts”. It sounds fresh and different.

Ask your close friends and family members to help you with a name. They may have great concepts and crafting receptivity.

7. The Customer Service

When we started with online businesses, thinking about customer services blew our minds. It isn’t easy to deal with it. We have had nightmares in this department, so with endless experiences, we tell you to consider this aspect seriously. And let us warn you, selling online is a continuous process. It is not just building an online storefront and inventory but more than that.

You have to make sure the product you sell reaches the time and is in good condition to the buyer. You need to think about investing in an appropriate and smooth shipping and tracking system.

Customer service also includes communication with buyers. You have to be prompt, truthful, and polite with them. Think about spending time on social media for good customer relations.
Think about all these aspects when planning to sell your crafts online.

Selling Crafts Online- The Step-By-Step Process

So you have set your mind on selling handmade products online? Great!

By now, you know that selling homemade goods online has many benefits, and it’s a great learning process too. Several things go into making a successful online business and for a handmade art and crafts business, it will take some extra effort too.

Let’s make you aware of the steps of selling DIY craft items online-

Step 1- The Online Store

There are various platforms to set up an online store and ways to sell handmade crafts online. But you have to know which one is the best for you. To create an e-store, look into the design, color schemes, content placement, and many more. With various benefits of the online marketplace, it is an excellent platform to start with. It has tagging features and scalable search options.

You can also see comments and reviews that create leverage for word-of-mouth advantages. Etsy is the most well-known platform worldwide, but due to its recent issues, you can try others like ArtFire or Main Street Market and Gifts to legally sell your crafts online.

If you choose DIY storefronts, you get more control over the online craft business. Various web services can give you an e-commerce website. It can be a bit of work, but you will have control over crafted products and the feel of the store.

Finally, you can choose local networking sites like Craigslist or Facebook. This platform can be time-consuming in terms of posting listings and communication. You can use this platform to blend local communities and online sales.

Step 2- Build Your Brand

The best way to sell crafts is to create a distinctive brand. You have to put in lots of resources and time. Whether you are a small or a big business, creating a well-built brand helps. This helps consumers to connect with you more personally. Create fine product photographs and proper promotional strategies to build a strong brand.

To build a brand, understand your competitors and your audience, have a catchy name, design an attractive logo, and choose a suitable theme.

Branding also involves letting people know why your product is the most unique one. Project your principles and values, and make a store that reflects your belief system. A consistent style, voice, and tone will go a long way when branding.

Keep a note that brand building is much easier for the niche market and niche products. You can write a tagline describing the brand in one sentence to reach out to potential customers. Make an interesting “about me” section with relevant keywords so that Google shows your brand when people use it. Read some case studies to fully understand this process.

Step 3-Appropriate Pricing Strategies

We know how pricing becomes a big debate when starting any business. After all, everyone aims to serve well and gain profits. Sadly, there is no one-size-fits-all formula to deal with pricing. But be sure to strike a balance when deciding on the price rate. Putting a low price will also undervalue the energy and time put to make a handcrafted item. Making crafted products take time.

Think of a price rate you would set if you sold it on an hourly basis. Also, put in the shipping and packaging time. Include manufacturing, shipping, and packaging costs but also include offers during season sales or festivities.

Too high will not be pocket-friendly, and too low will not be feasible.

To have a sustainable business and know how to sell craft items appropriately here’s what you can do-
Find out the cost price of all your products.

Then determine the retail price. You can do it in several ways. One way can be by setting multiple of the cost price or adding a definite amount as a profit. You can also set a retail price based on what a customer expects and on similar comparable products.

Find out which one is suitable for you, but remember that if you sell your handcrafted products to shops, they will want a certain percentage of the retail price. So leave room for discounts, package deals, and promotions. But going below the cost price will lead to loss. So weigh your options and then go ahead.

Step 4- Product Titles And Description

Oftentimes, we have seen online businesses have product titles overcrowded with all the details and the description seeming the same as the title. Customers become put off by this because you didn’t give them anything different!

Once you are ready with the business brand and establish the niche, product listing is the next step. We strongly suggest that you put clear and easy-to-understand titles and descriptions. Using common words that people usually use to search for those items will garner more audience reach.

One way to write the descriptions is by imagining describing these crafts over the phone. Include intricate details about the product and use appropriate keywords for it to rank on Google.

Focus on the tone and language when listing the homemade products. And make sure the title and description are beguiling and match each other. And do not write false information at any cost.
Here are a few things you should do for a perfect listing-

  • Take stunning photos of your product as they get shared more often. They may get featured and lead to higher sales. If you have more products linked, there will be a better ranking on Google.
  • Include keywords that people use to search for products online. Do a little bit of research on the best keywords and use appropriate tools like Keyword Finder or Google Trends to search for words. You can then use these words in the product title and description.
  • Listing means attracting customers. But once you list your products, the view still has to turn into a sale. For this to happen, make sure that you include every little detail for the buyer, like dimensions, delivery details, material, etc.
  • Share your listing on social media platforms but ensure it has a link to your shop. It will create more confidence among buyers. A feature on a tremendously popular website will help increase product visibility in search engines. The more you put relevant links on your product, the more it will increase your ranking.
  • Keywords analysis is crucial in the product listing and addition of tags. Ask an expert if you have doubts regarding this one.

Step 5-Create Stunning Photos

Ever seen a drab photo and scrolled away immediately? Yes, this is the reason to put some effort into product photography. When you have made your products for your buyers, fixed a price, and created titles and descriptions, the next thing to do is have eye-catching photos. It is the most crucial thing to get customers on board.

People have a great visual memory. They remember more through photos and videos than anything else. Since they cannot see the products physically, you have to give them more than 100% for an impressive product presentation. Buyers rely solely on the imagery and information that you provide.

We suggest you hire a photographer to take professional pictures of each of your products. Every handcrafted good should look appealing, distinct, and engaging since you will have several products lined up.

With experience and after learning from our own mistakes, we have a few suggestions for you here-

  • If you cannot afford a photographer, make some space in your studio or home and spend some time clicking pictures of your homemade crafts. Experiment with different camera settings, lights, backgrounds, and props. Use different heights and angles for diverse options.
  • After clicking a few pictures of the same product, ask people which one they like. Take their feedback about the photo in terms of props, color, or selling point of view. It will work well for you.

Step 6-Mention The Policies

Selling handmade goods online doesn’t just mean creating a store, pricing, listing, and shipping, you have to look into other logistics as well. Buyers need to know about business policies as well.

To effectively manage an online store, it is crucial to communicate business policies to your customers. This includes clarifying details about gift cards and specifying where they can be used. For crafts, it is important to make commitments and policies clear to maintain customer satisfaction and avoid misunderstandings.

Providing information about return policies is also essential, including the time frame for returns and the reasons for which returns or exchanges may be accepted or rejected.

By managing customer expectations and communicating policies, customers can fully appreciate the unique features of each product and feel confident in their purchases.

Step 7- Packaging And Delivery

The products being delivered must be in exceptional condition. When you sell crafts online, have a set pattern in mind for packaging. It will be a reflection of how much you pay attention to customers’ needs.

Packaging, in its least form, should protect the item you send. Visit the nearest post office to understand shipping insurance, box availability, and things required for packaging.

Attractive packaging is just for show (to enhance your business). Bright colors, quirky tapes, and handwritten notes would make a difference, but the protection of the item comes first. Customers adore packaging other than bland brown ones.

Personalized items with freebies mean more to buyers. So think of it as a way to communicate with them uniquely. You can recycle some materials like od beads, scraps of yarn, or leftover ribbons. They won’t have any additional costs.

For delivery, we have faced several problems and so let us share our two cents-

After ensuring the quality, the next important step is to focus on safe delivery through proper shipping and order tracking procedures. However, finding a dependable delivery partner for your online business can be an overwhelming task.

It is crucial to consider factors such as delivery costs, cash-on-delivery (COD) availability, and overall efficiency. To gather more information about boxes, packaging supplies, and shipping insurance, you can pay a visit to your local post office. They can guide you with the delivery and packaging accurately.

Step 8- Marketing Your Business

Once everything is ready, you should be all set to launch your business. And for that, you need to start marketing. Today’s times are increasingly competitive. If you are thinking about how to sell handmade items online in a better way, marketing is one method. Marketing will make sure that consumers discover your craftwork and buy them instantly.

Here are a few tried and tested ways to get going-

Social media- You all are well aware of Instagram, Pinterest, Facebook, and others. Use these sites to launch a business. Publish high-resolution photos and interesting text. Create appropriate hashtags so that people can see your product on their feeds.

  • Search engine optimization- To increase the traffic to your online store and attract more customers searching for crafts, optimizing your website for search engines is crucial. This involves making it search engine-friendly, ensuring it appears in search results when relevant keywords are searched. Additionally, it’s important to prioritize mobile responsiveness and fast loading times, as these factors greatly impact user experience and can affect your search engine rankings.
  • Content marketing- If you have a steady flow of blogs on your website and regularly update them, it will work extremely well. It will increase its presence in the search engine. Share those blogs on social media for good ROI on content creation. You should also include securing backlinks to level up the traffic toward blogs.
  • Paid advertisements- Consider using paid advertising as a promotional strategy to sell your online crafts. You could try out cost-effective Instagram or Facebook ads to promptly reach a precisely targeted audience. Additionally, you can use search engine ads to display your business in search results for specific keywords related to your craft niche.

Step 9- Stock Updates And Shop Reviewing

Once you have started your online business, be sure to check on it every day. You have to deal with missed messages, sales notifications, delivery issues, and most importantly, stock updates and reviews.

When the items go “out of stock”, it has to be updated online. To maintain the interest of your loyal customers and attract new ones, it is important to ensure that you frequently restock fresh products on the online handcraft shop and regularly update it. Stagnant inventory can cause buyers to lose interest and result in decreased shop views and sales. Launching new items or rephotographing your popular items can provide fresh content for your shop and entice customers to purchase.

Additionally, frequent listings can increase your shop’s visibility and reach a wider audience.

Tips For A Successful Online Crafts Business

In recent years, online shopping has become more prevalent than ever, making it easier for small businesses to reach a wider audience. This is especially true for handcrafted businesses. However, running a successful online crafts business takes more than just setting up a website or creating a social media account. In this section, we’ll provide some tips to help you build a successful online crafts business-

1. Change Your Mindset

You may think we are giving you some crazy high-end philosophical advice, but hear us out. This is a pragmatic one. All you need to do is change your mindset from thinking you are a crafter or hobbyist to an excellent product designer or a handmade business owner. You have to have an entrepreneurial mindset. This will change the way you work and increase sales. Most of the time you need to look into the marketing and business areas, so having a focused mindset is important.

2. Stay Updated With Trends

Keep researching the handmade product industry and stay updated with the latest trends. We aren’t telling you to copy the trends straight away, but the trends will help you get an idea of what people like and dislike currently. It will let you know what to do with your products and if slight changes are necessary or not. This will be beneficial to your business.

3. Be Friendly And Professional

Being polite, friendly, and respectful towards your customers gains lots of appreciation. This reflects your brand, leading to more purchases from buyers. When you have friendly, respond to issues promptly, and have a positive attitude, people will automatically spread the word about your best homemade crafts. This will make a profitable crafts business online. You want that, don’t you?

4. The O-O-A-K Rule

Most handmade product owners aim to deliver “one-of-a-kind” products. With an infinite number of products on numerous online shops, we can honestly tell you that it’s not going to work that far. It is because such products are hard to curate. It is also an extremely and frustratingly time-consuming process. Plus, if you try this formula once, you have to be consistent with it. So avoid these hardships and make a collection that ships in no time.

5. Apply NEW Marketing Strategies

By analyzing sales data, you have to come up with new pricing plus marketing plans accordingly. This is crucial to be on the same page as the audience. We have already discussed that social media, content marketing, and SEO strategies help a lot in selling art and crafts online. But for instance, you can also collaborate with influencers and do email marketing to have a wider reach. With new strategies, we guarantee that there will be a difference in your business.

Selling Your Crafts Online Never Got So Easy!

Many individuals who aspire to turn their passion for crafting into a successful business often encounter setbacks and ultimately fail. It is not because of the quality of their products or lack of determination but due to a lack of knowledge and premature burnout. To achieve the success you must invest in hard work, dedication, and planning.

selling your crafts-banner

Selling your crafts online has never been easier! Whether you create beautiful handmade goods, unique crafts, or one-of-a-kind products, the internet provides an array of opportunities for small businesses to thrive. With the rise of online platforms like Etsy and other online marketplaces, establishing your crafts business and setting up an online store is a breeze. These platforms provide a ready-made online storefront where potential buyers and customers can easily browse and purchase your handmade crafts. Additionally, leveraging the power of social media can expand your online sales even further, connecting you with potential customers who are passionate about supporting handmade businesses.

When selling your crafts online, it’s crucial to create a strong brand and a user-friendly website that caters to your niche market. By optimizing your product listings and utilizing search engines, you can ensure that your items are easily discoverable by your target audience. Furthermore, pricing your crafts appropriately is essential for maximizing sales and profit. While considering the cost price, it’s important to add a retail price that reflects the value of your handmade products, allowing you to cover expenses and generate a sustainable income.

One advantage of selling crafts online is the ability to add a personal touch to each transaction. Providing excellent customer service and engaging with potential buyers can create a positive shopping experience, leading to repeat sales and word-of-mouth recommendations. With an online business, you can also explore other avenues such as subscription boxes, allowing customers to enjoy a little bit of your creativity on a regular basis.

In conclusion, the digital age has opened up countless opportunities for crafts entrepreneurs. By leveraging online platforms and utilizing effective marketing strategies, you can reach a wider audience of potential customers and expand your sales. Building a strong online presence, fostering a loyal customer base, and offering high-quality handmade products will position your online craft business for success in the competitive online marketplace. So why wait? Take advantage of the convenience and reach of e-commerce platforms, and start selling your crafts online today!

So, if you are contemplating selling your handmade products, consider joining Main Street Market and Gifts, an exceptional online marketplace for handcrafted goods. The process is smooth and effortless, to say the least.

Whether you are a small business or lack the know-how to scale up, the online marketplace offers invaluable support and resources to help your business succeed. Here’s a chance to have a flourishing business. Don’t hesitate to join us and reap the benefits of our thriving community.

 Frequently Asked Questions on Selling Crafts Online

1. Is selling craft work online profitable?

Yes, due to the growing demand for handcrafted products, you will find it profitable to sell them. Although the profit margin would vary depending on competition, marketing efforts, overhead costs, pricing strategies, time consumed to make a product, and the number of products sold in a month.

We can safely say that because of the growing number of global customers, the chances for profitability increase a lot.

2. Can I know what are the bestselling homemade crafts items?

Handmade art, jewelry, food, wall art, crocheted items, photography, clothes, signs, skin care products, candles, and paintings, are some of the bestselling handmade products to sell online.

3. What are the crafts that people are crazy about lately?

Currently, people are crazy about macramé, needle felting, squeegee painting, resin, macra weave, and punch needle embroidery.

Name the handmade items that are high in demand. Handmade jewelry, wall art, calligraphy or hand-lettered items, soap and bath bombs, subscription boxes, stationary pouches, artificial plants, and candles are high in demand right now.

4. What are the crafts that sell quickly and easily?

There is high competition in the online world but if we talk about handmade products, art, soap and candles, jewelry, and photography are a few things that sell easily and incredibly fast online. These products will never fade away in terms of demand.

5. Which is the best online marketplace to sell home-produced items online?

Although you have several options, you can try Main Street Market and Gifts to start your handcrafted products business. It is one of the best for anyway looking to start or expand their firm. The best marketplace can do so much, so make the most out of it.

6. Can you make a living by selling crafts?

Yes, you can certainly make a living by selling crafts online. There is a huge demand for homemade products online, and since you have control over creativity, marketing, and profits, it’s a win-win game.

15 Benefits of Online Marketplace For Sellers and Buyers

In 2018, online marketplaces claimed more than 40% of the entire online retail sale in the US. There has been a steady increase since then. When the numbers are such, one shouldn’t disregard them at any cost, right?

There are two instances of corporations adapting their business models for customers and sellers as part of the emerging B2B marketplace phenomenon. The names are Alibaba’s Aliexpress and Amazon’s Amazon Business.

According to many studies, the majority of physical businesses are launching their products on online platforms. Using marketplace platforms, firms have recently attracted the attention of a variety of customers. This digital era has taught us a lot about the benefits of an online marketplace with new tactics and staying at the top.

In the world of wholesale fashion trends, online marketplaces have become a game-changer for physical businesses. Studies show that many businesses are now launching their products on digital platforms, attracting a wide range of customers. The digital era has taught us valuable lessons about the benefits of online marketplaces and staying ahead with new tactics.

In this blog, we will discuss the benefits of online marketplace in detail. You’ll know about the different kinds of e-marketplaces, selling tips on such a platform, and the difference between an online store and a marketplace. Keep reading!


Online Marketplaces- What Is It?

Before jumping to the benefits, let’s first understand what e-marketplaces are. They are platforms that act as a sort of middleman between buyers and sellers. It may be a website or a smartphone app.

The main activity in such a platform is providing goods or services to consumers or businesses. The majority of the time, third-party businesses that don’t own any goods or services take advantage of them to earn a commission. Craigslist, eBay, and Amazon are some popular examples of e-marketplaces.

In today’s age, because of the extensive availability of the online market and the enormous returns on capital, e-marketplaces are no longer unknown to businesses. Also, rather than doing business offline, vendors now prefer online marketplaces due to various reasons.

If you Know what are the best things to sell online you can start selling and make huge profits with the help of online marketplace.We shall discuss them here, and it should give you an idea about the significance of online marketplace in businesses.

Benefits of Online Marketplace From The Sellers Perspective

Benefits of Online Marketplace From The Sellers Perspective- Blog Banner

Money is the name of the game when it comes to starting a business- the more, the better. From a seller’s perspective, online marketplaces offer some wondrous benefits. Let’s read some advantages-

1. Wider reach and improved sales

Sellers need a large customer base to make their businesses work. For new businesses and small retailers, online marketplaces are a jackpot because they have a better reach. They are much more credible for customers and trust the brands already on such platforms. This is the reason why an online marketplace is much preferable for sellers. Whichever business you start, the numbers will speak for themselves. Unquestionably, the primary motivation for every business is to increase sales that start selling on an internet marketplace.

Instead of merely displaying items on the self-made website, online marketplaces that typically have recurring clients will give them greater visibility to more prospective purchasers. This is logical because adding more listings of your items should increase traffic and, ideally, purchases.

2. Automation is the key

In the age of rapid technological advancement, one needs no documentation for the online marketplace. This is because everything is controlled online; plus sales and royalties are how businesses make money.

By handling the storage and work process connected to the organization, automation aids in staying one step ahead of the market. Isn’t this one of the best online selling benefits?

3. Overseas Expansion

Another benefit of online marketplace business is that it is used as a strategy for global growth frequently. It is so where a retail or e-commerce firm may enter a new market abroad. Since the online marketplace serves as a collaborator, with the necessary expertise and tools, doing business would be quite beneficial. Such platforms can have high streaming traffic to offer immediate publicity to prospective clients in the selected nation. This is better rather than requiring to establish clients from scratch.

The time difference may have an impact if you are extending your business all by yourself overseas. New clients may want to contact your company but can’t due to this reason. There aren’t any time constraints with an online marketplace. It can be operated all the time with a team trying to fix any problems that arise and trying to offer aid.

Isn’t that an amazing online marketplace benefit?

4. Minimal technical hassle

If you want to sell something online, does that mean you have to build your website? Not really! This is your chance to start right away with the online marketplace. You don’t have to worry about the technical processes and jargon. They are made in such a way that you can easily use them.
Online marketplaces have minimal technical problems and can handle a high capacity of traffic.

Selling on these platforms will help sellers save the time and money they might otherwise spend dealing with technological problems on their websites. Sellers wouldn’t need to spend money on employing a sizable staff to run the store. And no more tedious hassles of paperwork and waiting.

Businesses can set up their shop on the e-marketplace and enjoy the benefits. Take advantage of payment processes, advertisement, shipping, and distribution within minutes of registering.

5. No More Inventory Management

The advantage of online retailing is that there is no need for inventory management. For physical establishments, online marketing helps to reduce inventory management necessary for smooth and simple operations.

Getting the order and contacting the vendors are the only things required for a refined business. The vendor handles the remainder of the procedure. You can even contact your logistics partner if you are not in charge of the logistics. It saves quite a lot of money since there is no separate inventory.

6. Growth in Sales Channels

If you someday question- why online marketplace? We give you another reason to choose it. Online marketplaces offer an extra channel to promote all the products, and strategically sell them. Those who sell only through their site may have limited market exposure.

One could use the online marketplace to increase brand exposure. Regular guests on such a platform may come across your product before clicking on the website leading to a discovery of various other products.

7. Trust Does the Work

E-marketplaces build a lot of trust between consumers and retailers or e-commerce shops. There is a lot of transparency concerning product availability and prices. There will also be genuine customer feedback regarding the quality of products and services. Because of the high transparency levels, the services businesses provide must be top-notch. It will impact trust levels, whether it’s parcel delivery or prices and quality.

8. Outstanding service

To build consumer trust and promote the business, after-sales support is crucial. Selling your goods on these platforms might help sellers avoid the headache of management and providing customer care. All post-purchase services, including delivery payments, shipping and delivery, refunds, exchanges, and more, are handled by e-marketplaces. The benefit of an online marketplace is that it can manage all kinds of logistics, saving money for businesses.

9. New Trading Partnerships

Looking for new partnership opportunities? Online marketplace sure has the space to create new trading partnerships, particularly with suppliers and traders overseas. It could happen because of the elevated exposure of businesses introducing new suppliers and traders.

New partnerships could also happen via direct introductions using online marketplaces. Whichever the reason, businesses have a chance to create new collaborations, which may lead to skyrocketing growth.

10. Analytics- A Close Assessment For Everyone

We all know how the psychology of human behavior has benefited many firms. The same goes for analyzing customer behavior for business decisions and patterns. When business owners understand customers, they publish advertisements and run campaigns accordingly.

The benefits of online marketplace allow businesses to access intricate information. They will know the number of clicks and time spent on websites. When one accurately knows the data, it helps in strategizing a plan to better the business model. It is the key advantage of selling products online.

This works profitably for all parties. Customers get what they want, sellers get their sales, and the online marketplace platform earns through commissions or listings fees.

Advantages of an Online Marketplace From Buyers Perspective

It is not just the sellers who benefit from the e-marketplace. Buyers have the benefits of online shopping when using such a platform. Here are some of them-

1. Best deals

We all want to save money and find some good deals during a shopping spree. Because of the e-shopping advantages and the multi-vendor concept, buyers can find updated and amazing offers. Online platforms aid the buyer to reach their ideal seller who offers the best price and quality. This is a crucial benefit of e-shopping.

2. Easy Comparison

Whenever customers shop, they tend to compare prices. This is true for both online and offline shopping. They want to know if there are better products. Buyers get to see all products and compare via an online marketplace. They can compare the rates and quality before buying the products. Now that’s a great advantage of online shops!

3. Real-time update

For buyers, it’s all about getting quick information while making an online transaction. E-marketplaces are a safe bet for them. It is better than any random new website. Well-established online marketplaces normally give updates about inventory that make it easy for purchasers to get the finest deals. Aren’t these the best gain for customers of online retailing?

4. Confidence Among (new) Customers

How often have you hesitated in buying a product from an e-commerce store rather than an online marketplace? We sure have! The hesitation comes for many reasons, like trusting new brand names, fake reviews, etc. But since online marketplaces have the benefit of having impartial reviews, this creates room for new consumers. They can confidently purchase products on this platform and reap the enormous e-shop advantages!

5. Convenience

We live in an era where we have too many options to look for and all kinds of products and services come to us with just a click on phone. When customers use e-marketplaces, they have the convenience of looking into different products in one platform. They just need to find their favorite item, checkout, and get the delivery within a day or two. With product variety, fast and varied delivery options, and in-stock items, this has to be a major advantage of online marketplace shopping.

What Are The Different Types of E-marketplaces?

E-marketplaces come in a wide variety of forms depending on various business concepts. Depending on how they function, they can be divided into distinct groups. It will give you a fair idea about such platforms in a clearer way. Here we have listed 3 main types of e-marketplaces-

1. Business-to-business marketplaces (B2B)

The B2B marketplace is a website where the bulk selling of various products or services takes place via wholesale suppliers to buyers. Usually, a third party operates this type of marketplace, letting businesses utilize it on favorable terms.

Using such a marketplace has advantages like better online sales, no large upfront investments, distribution to more customers, etc.

An online B2B marketplace’s concept revolves around streamlining the selling and purchasing process. The idea is to offer excellent customer service and enhance transparency during financial deals.

2. Business-to-customer marketplaces (B2C)

There are two types of users under the B2C marketplace model- customers and businesses. Businesses sell their services and products directly to the customers and not to other businesses. Several B2C e-marketplaces are like a one-stop shop. It is a platform where customers purchase a wide variety of goods online.

This model is quite popular currently, and there are famous B2C marketplaces. An excellent B2C example would be It is a travel marketplace connecting travelers with hoteliers online.
There are benefits of e-shopping to customers and earning through either commission-based models, listing fee models, subscription business models, or a combination of all. However, B2C also faces aggressive competition and pricing challenges.

3. Peer-to-peer (P2P) or customer-to-customer (C2C)

A peer-to-peer, also known as customer-to-customer (C2C) e-marketplace, connects people with similar tastes, income, and requirements to share services and products. Peers can share products or services in exchange for other services/products or money.

P2P markets are a component of the sharing economy. It assists individuals in making optimum use of materials by renting rather than purchasing. The most significant feature of this kind of market is that an individual may be a consumer today and become a vendor tomorrow.

Compared to the B2C and B2B formats, P2P has a shorter selling process and average connection duration. It has various advantages to customers of online retailing. P2P mostly earns through paid promotions and advertisements.

Online Store and Marketplace- The Difference

Selling goods online is a fantastic way to expand your customer base and cut expenses, but it can also be perplexing because there are numerous alternatives. It may become challenging to choose which one is best for you. Hence, first, understand the distinction between an online store and a marketplace to define the features of each platform more accurately.

An online marketplace is a forum that brings together various sorts of vendors, including autonomous sellers, local shops, small enterprises, and product owners. An online store is a site created and operated by a solitary seller that is exclusively committed to online sales.

There are disadvantages and advantages to having an online store and online marketplace. In the end, it is up to you to decide which one to choose.

Top Selling Tips on Online Marketplace

We get more inquiries from business owners about how to increase sales on online marketplaces as e-commerce becomes ever more popular. To become a successful seller on the e-marketplace, here are a few tips for you-

1. Buy a competitor’s product-

When you start researching the online marketplace, buy a competitor’s product. Confused? We’ll explain why. There’s no better way to get educated than purchasing firsthand from your rival. You’ll have a lot to learn even after returning the item. This will give you insights into the service process for customers. Compare the experience of buying from their website and also the marketplace. Do you see any difference? Note them down immediately.

2. Create an account, and list your first product-

Using the knowledge you’ve gained about your rivals, choose a market where your ideal clients are likely to be found. Pick an item to list next. When your product is available for purchase, take these actions-

  • Watch customer engagement daily
  • Request for feedback from the first customer
  • Notice where the leads come from (marketplace, social media, or website)
  • Add more products as you get comfortable after fulfilling orders.

3. Track customer complaints and returns –

Every business faces too many challenges. Failing to track complaints and returns will hurt the company’s reputation and sales. Make sure you solve all issues within a couple of hours. This also goes for payment portals linked with marketplaces. Note that many cancellations happen because of confusing exchange cuts by credit card firms. Therefore, make sure the pricing is in local currency.

4. Consistency with pricing strategy-

Many firms on online marketplaces faces commission hikes when starting to make a sale. If your intended audience is familiar with purchasing on online marketplaces, this might be highly costly and unproductive. We advise you to modify your online sales approach per channel to prevent cannibalizing your online marketplace revenues.

5. Get the correct price and be patient-

Online markets are distinct from traditional e-commerce. Several of these companies concentrate on high-end niche items with a tiny clientele who can wait for weeks for a special order. Most importantly, a sound pricing strategy is essential since many customers are searching for what they believe to be a good offer. So be patient with this part. If it seems overwhelming, get help from agencies, commercial experts, or even your business partner and start talking.

Business owners, who are successful in brick-and-mortar businesses are also successful in online markets. They understand the game’s rules, arrive equipped, and take over new markets. So think extensively about how such a platform can improve your brand’s name and reap the benefits of the online marketplace soon!

Online Marketplaces- The Game Changer

Online or e-marketplaces provide several advantages. But keep in mind that there are issues associated with every online platform. Say for example online marketplaces, like Etsy, provide several advantages. But is selling on Etsy worth it? We must ensure that there are problems with each online platform. While conducting business online, you must maintain a tight watch on the business model. Getting consumers and sellers to participate in a marketplace is its biggest hurdle. Be careful not to make any decisions that might undermine it or shoo away the buyers. If you are looking for a perfect online marketplace with several benefits, MS Marketing and Gifts is the one for you. There are advantages of online sales and benefits of online retailing through such a platform. You will see a boost in business, improved selling strategies, and better leads.

Frequently Asked Questions

1. What are the features of an online marketplace?

Some features that align with the online marketplace are an order management system, a user-friendly portal for sellers, seamless seller onboarding, customization, rating plus reviews, a content management system, impacting product page, varied payment options, product recommendations, and many more. These are some of the splendid features that keep the online marketplace the best option to start a business.

2. What are the three 3 main functions of e-marketplace?

E-marketplaces put great economic value on sellers, buyers, marketplace intermediaries, and society as a whole. They have three main functions:

  • they link buyers and sellers
  • they make it possible to trade data, goods, and services
  • they provide the infrastructure—such as a legal and regulatory framework—necessary for the marketplace to function properly.

Businesses succeed quickly when these are running smoothly.

3. What is the purpose of an online marketplace?

The online marketplace is a two-sided business concept. The purpose of such a platform is, it brings together potential consumers and sellers on a single platform to facilitate the purchase sale, or exchange of goods and services.

4. What are the 3 main types of online marketplaces?

The three types of the marketplace are-

  • business-to-consumer (B2C)
  • business-to-business (B2B),
  • consumer-to-consumer (C2C) or peer-to-peer (P2P) marketplace.

 5. What is the online marketplace strategy?

When talking about online marketplace strategy, it means making a dedicated distribution plan through e-marketplace platforms. The fundamental principle is similar for B2B and B2C sectors however, there are a few differences, as well.

6. What sells well on the online marketplace?

There are endless products for buyers on such platforms. Some popular items, like books, Bluetooth speakers, makeup, home décor materials, and multi-utility items, sell well on online marketplaces.

7. How do sellers get paid in the online marketplace?

As a seller, you may get paid in different ways. It may be through commissions, subscription models, lead fees, freemium models, or listing fees. Sellers can choose either one or combine a couple using a mixed revenue model. They may pick according to what suits their platform.